Single Review: Kim Kardashian – Jam (Turn It Up)

Kim Kardashian - Jam (Turn It Up) Artwork

Kim Kardashian is an American socialite, model, businesswoman and television personality, who initially came to public attention due to her association with Paris Hilton, and later for starring in a reality television show on E! alongside her family called Keeping Up with the Kardashians (which ran from 2007 until 2021, and spawned multiple spin-offs). She has developed a significant social media presence, particularly due to her November 2014 cover appearance on the New York based independent magazine, Paper, where her pictures were taken by Jean-Paul Goude, which received considerable acclaim and attention, to the point where it was described as the ‘Break the Internet’ issue. If you would like to check out that issue, then click here. All of this has segued into significant business holdings including KKW Beauty, KKW Fragrance and SKIMS just to name a few. As well as the release of Kim Kardashian: Hollywood a free-to-play mobile game released on iOS and Android, which involves you climbing the social ranks from E-List to A-List.

So hopefully that’s a sufficient introduction to Kim Kardashian, although I imagine most people will already be familiar with her by now. What you might not be familiar with however is that back on March 2nd 2011 Kim released her debut (and to date only) single ‘Jam (Turn It Up)’, which features the backing vocals of singer/songwriter and record producer Terius Youngdell Nash (more commonly known as The-Dream). 

As the story goes, The-Dream approached her, and pitched the idea for a song, she was initially uncertain, that is until friends in the music industry including Kanye West, the American rapper and record producer, as well as her future husband gave her good advice about just seizing the opportunity and enjoying herself. So the track was written by The-Dream and Tricky Stewart, and was premiered on Ryan Seacrest’s syndicated radio show On Air with Ryan Seacrest, before being released on iTunes a couple of days later. Kardashian has said that half of the proceeds from the track were donated to St. Jude Children’s Research Hospital, the reason for this foundation in particular was that both Kim and The-Dream have lost parents to cancer.

‘Jam (Turn It Up)’ has a synthy build up, that explodes into a high energy beat, that’s got a really good rhythm to it. I liked that the vocals weren’t absolutely distorted by autotune, or other such audio masking or altering technologies, I mean you can hear synth support throughout, but I think you actually get a fairly clear impression of Kim’s vocal skills, and for someone who presumably had no musical training, and no intentions of releasing a track, it’s actually really impressive. It all flows really well, the instrumental support and the vocal backings work really well, and merge with Kardashian’s unique and airy vocals. I try not to prejudge tracks, but going in, I’d heard that even Kim Kardashian later regretted this particular venture, but honestly I don’t think it was bad, especially for a first time artist it’s actually surprising how well it all works and how catchy it is. 

So that’s what I thought of Kim Kardashian’s debut single ‘Jam (Turn It Up)’ and if you want to check that out for yourself then head on over to Spotify. Make sure and support Kim, by following them on Facebook, Twitter and Instagram

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