Jaffa Cakes are a product of McVitie’s (originally McVitie and Price) who are owned by United Biscuits a British multinational food manufacturer who is itself owned by Pladis Global a confections and snack foods company. Jaffa cakes derive their name from Jaffa oranges, a prominent type of orange to export due to its tough skin.
I’ve been a fan of Jaffa Cakes for years, they are probably my second favourite sweet snack behind Daim bars (which I’ve also talked about and you can check that out here) so when I saw they had brought out a a few new flavours I thought I would try them.
I think everyone and their dog has tried these biscuit like (but legally classified as cake) treats, and despite having reviewed several sweet treats on here I’m not a huge fan of sweets. I prefer something more savoury, but Jaffa Cakes are one of the few exceptions, and one that I’ll never turn down. Despite their popularity, I’ll review these properly, in typical full moon, half moon, total eclipse fashion, and if you don’t know that reference then click here. The orange flavour is hard to beat, sweet and blended perfectly with the chocolate, and the cakey base. Hard to beat, and even harder to have just one.
As pineapple is one of my favourite flavours I was excited to try these, but I found that the overall taste was less pronounced than classic Jaffa cakes. The flavour did however linger on the palate for longer. I will say that the jam blended really well with the chocolate, and created something that, while not quite surpassing the original, was unique and surprisingly tasty.
Much like the pineapple version, I don’t think the cherry flavour was quite as prominent as it is in the orange one, but that might be more to do with the deeper flavours of cherry, than them just not using enough. It was however very rich and worked well with the overall makeup of a Jaffa Cake. It was smooth and satisfying, with a tartness that was offset by the chocolate. I don’t think this is quite as good as the original, but its certainly pleasing, and will be a treat for cherry lovers.
Passion Fruit Flavour
Much like pineapple, Passion Fruit is another personal favourite flavour of mine, I did however find this flavour of Jaffa Cake to be a little bitter. This was balanced out slightly but sweetness, but if I am being honest it did not work quite as well as some of the other flavours. I mean personally I liked it but I don’t imagine it’ll be anyone favourite to put it nicely.
So this was exceptionally sweet and fruity, it reminds me of blackcurrant cordial or the blackcurrant flavoured Lemsip. Its a tiny bit artificial but very pleasant, and balanced well with the chocolate. Of all the flavours I’ve tried, I think this is the only one which has the potential to usurp the original.
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